So, you want to make more money from your business and are considering of engaging in proven traditional marketing tactics such as using promotional banners. You’re off to a good start with that idea: create a buzz with an eye-catching message through banner advertising.
Tease The Eyes
What are the good points offered by this type of advertising? People love to enjoy things that excite their visual senses. People make choices on what to buy once they have seen a product with their own eyes. Thus, if you bank on this piece of information and make it work to your advantage, you have to create something that will tease your market’s visual sense. Then they will seek you out from where they are.
Connect With Their Emotions
What we put for people to see will determine our success or failure in business. Advertising means placing a message on a banner at your door to promote your product. Well, that’s one kind of advertising, but not the only one out there. As soon as people step into that space, they will encounter the sign you placed on the door. They will read the message and if they can relate to the words printed on that banner, they will decide to buy your product.
That’s how mobile phone companies attract people to buy their phones. They place banners all over the cities and make sure that their name can be read by all people who are outside of their homes. These banners will tell how a person becomes more in touch with other people when they use that particular brand. As the product name sinks on the consumer’s psyche, by the time they will need to buy a mobile phone or a smart phone, they will search for the brand that is familiar to them.
According to studies, businesses that utilised for sale signs or even who placed the simplest street sign outside their stores, have discovered an increase in their sales until about 30% more.
Let’s say you have several apple trees and you want to dispose the harvest at a cheaper rate than the regular fruit stand. How about if your placed several banners with for sale signs for your freshest fruits on many points along the street? You can do that if it’s allowed. You may also ask your friend on the next block to carry that banner on their coffee shop so that people will be led to your door to purchase their supply of fruits. The banner says, “Cheap, sweet, crunchy apples for sale!” People may call you on your contact number to ask if you deliver door to door. Now that’s going to be exciting!
Such method of advertising can be simple but will dramatically bring people to your door asking for your product. As you sell at a lower rate, people can get interested and pass this information to their friends. Soon, you’ll have plenty of orders and will have no need to call people one by one to introduce your product.
Why are promotional banners efficient? People in the community can easily identify with them because they are local. Banners can also be colourful and lightweight. They can be folded when taken down and placed in other spots when you need to advertise again. It makes people feel that your business is just around the bend and you can be accessed whenever they need your product.
Enquire with a banner promotion expert about how you can move forward in your marketing goals using signage.